E-commerce store development and support are not the only tasks for the site owner. Of course, the next big and responsible step is your website promotion by means of marketing and SEO. We’d like to start with a short practical introduction but don’t forget to scroll down the page to get to the cherushed tips on SEO.
During your web shop development you could get a great help from this page where you may find tons of beautiful E-commerce themes – ready-made designs with extra functions which could help you create awesome online shops saving your time and expenses:
These were some cute examples of website templates suitable for various e-commerce platfroms. And now let’s talk about further stages of your store development – updating it with the right content and making it search engine friendly.
So, the main goal of any e-store is to attract customers to your web store for a prospective purchase. There are several ways to lure clients to your e-store but the best way is getting new visitors through natural Google search. From this perspective search engine optimization (SEO) is the most effective marketing tool for e-shops.
Such search engines as as Google, Yahoo or Bing have complicated ranking algorithms, but still there are several good tactics that could make your site ranked higher:
Relevant site content
It’s of a high importance to have relevant content on your site. Your products should be provided with proper description and pictures. Welcome page should introduce you to your clients giving information about the store, products, return policy, shipping and payment options and so on.
The next important step is to identify the major keywords that the clients will use while searching your products. Once the list of keywords is defined, it should be integrated into the site content and code. This includes optimization of the following components:
Title Tags: A short description with keywords should be in the tag for every page. Search engines check this tag and compare it with the page content, so all pages should have unique titles. The title should be brief and include one or several keywords.
Meta Tags: Meta tags, especially meta-keyword and meta-description tags should include keywords and be consistent with the page content. Meta tags should also be unique for every store page.
Page Content: Site content plays the leading role in making your e-commerce search engine friendly. Thus you should include keywords into the text, but don’t overload your content with such words, otherwise the page text will look unnatural, machine-generated. The content should be updated frequently to attract customers and engine “botes”. Greater value is assigned to the sites that update content on the regular basis.
Filenames and URLs
Your rankings could be improved if your filenames also contained keywords. You should keep in mind that most search engines don’t index dynamic pages with variables like “%”, “&”, “$”, ” =”, “+”, or “?” in the site address.
Another effective method to make your e-shop get noticed is to deliver quality links to your site from the other sites (such as online directories, link exchanges and so on).
Every site owner should also mind some technical factors that could harm search engine optimization and prevent the site from getting good rankings. This is a list of things to keep in mind and check during your website development and promotion:
• Overuse or misuse of “doorway” or “cloaking” pages
• Slow loading time
• Overuse of keywords in code
• Incorrect web page codding structure (bad HTML,CSS)
Summing up, there are lots of things to consider during e-store site development and promotion. When your online shop is already configured (for example, with the help of e-commerce templates), it’s the right time to decide how to attract attention to it. Search engine optimization is one of the most effective solutions in making your e-store get noticed. There are several basic methods to improve your site rankings: relevant site content (with regular updates), usage of keywords in titles, meta tags, content, filenames and urls as well as quality links from other sites.
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